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Gail Yosh

Associate Teaching Professor, Information Management and Business Analytics, Feliciano School of Business

Office:: School of Business 461
Email:: yoshg@record-room.com
Degrees:: BS, Montclair State University; MBA, Montclair State University
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Bio

Gail has over 25 years of experience in marketing, corporate communications, and event marketing, working with FORTUNE 500 companies like Cendant Corporation and Medco (Express Scripts). She specializes in corporate communications, personal branding, and business writing, and has consulted across the pharmacy benefit management, financial, and entertainment industries. Gail holds an MBA in International Business and a Doctorate in Marketing. She is the faculty advisor for Montclair State University's Feliciano Women in Business organization, is a member of several professional organizations, and holds a third-degree black belt in tae kwon do, a martial art she practiced for 20 years.

Expertise

Business Communications, Internal & External Corporate Communications, Marketing Communications, Career Communications, Personal Branding, Presentation Skills, Networking, Business Writing

Research

Can AI Speak for Me? Exploring the Impact of AI-Generated Elevator Speeches on Student Perceptions of Authenticity, Voice, Message Ownership and Satisfaction
My Brand is Cleaner: The Impact of Brand Psychological Ownership on Consumer Contamination Concerns in the Online Secondhand Apparel Market

Professional Experience

President, Quanta Communications, LLC (2004 - 2017)

Consulting

Other, iKandi Images, LLC. (August 2017 - October 2017). Assisted photography and event design studio with rebranding and marketing communication efforts. Created new website communications structure and authored website text. Worked closely with the owner to establish a plan for expanding her business segments. 100 hours
Technical/Professional Work, The GenWealth Group. (April 2010 - December 2011). I provided project management and writing support to develop the company's corporate brochure.
Technical/Professional Work, Medco (Express Scripts). (April 2004 - April 2009). I have developed promotional materials for numerous products, services and events and have authored, edited and produced corporate brochures, newsletters, fact sheets, white papers and corporate value propositions.
Training/Education, Cushman & Wakefield. (March 2024 - March 2024). Provide business communications training to Cushman & Wakefield tenants via a Lunch & Learn workshop.